People often share with me their “aha moment” of pleasant surprise when they first realize what the name of our company, Being First, means.
Being First is a double entendre: If you want to be first – win, perform your best, increase market share, or any other objective you may have – then put your “Being” first. Our name extolls the truth that excellence and achievement on the outside is ultimately enabled by your development on the inside.
Mindfulness is the start of your self-development that can lead to greater success in every aspect of your life. It is not the end game, but it is the beginning.